5 Steps to Optimize Your Body

No, we’re not talking about that body.

We’re talking about your webpage’s body text (or content). When you first open up a new webpage, content is very important. Without body text, your website would have no meaning to it and no one would ever know what it was for. However, you can’t just throw in random words, you content must make sense. Here are a few steps you can follow to fully optimize your body content for your webpage.

Keywords

Pay attention to how you are incorporating your keyword phrases into your webpage. Stay focused on what your content is about and be consistent with regards to the relevancy towards your keywords. If you feel like you are getting off topic, take that side-tracked idea and paste it on a separate webpage. The more different webpages you have that are relevant to your keywords, the higher chance you’d get to achieving a high ranking on search engines.

Word Count

Work count is important as well when trying to optimize your webpage. It’s suggested that you should contain around 500-1000 words on your webpage for the ideal optimization. Google typically considers 4,095 characters as it’s threshold before deeming the site irrelevant. So remember to keep your body text short and to the point. Don’t forget to have fresh and interesting content that’s relevant to your keywords. (67 words)

Placement

By beginning your document with your keyword phrase, this tells the search engine what your site is about. It’s most optimal to have your keyword within the first ten words of your document’s body text. This way it will capture the audience’s attention quicker and search engines will identify it easier.

Headings and Text

Utilize your headings to tell the search engines and your audience what your content is about. Headings let search engines recognize what is important on the web page (these are your h1/h2 tags, your headers). This differentiates your title from your body. Also, feel free to play around with different sizing of text to emphasize what you want to emphasize on your web page. However, do remember to still keep an organized layout so it’s easy for the search engine to navigate and it’s easy on the eyes for your audience.

P r o x i m i t y

Don’t have your keywords too close or too far apart. If you end up having keywords that are too close in your body text, it can seem like you’re over optimizing and could face penalties with search engines. If you have keywords that are too far apart, search engines may not recognize the relevance as the keywords may seem unrelated.

Lastly, just a friendly reminder to not be “spammy” when you’re optimizing your body text. Don’t overload your webpage with an unnecessary amount of keywords. Furthermore, definitely do not force keywords into your post, as it’ll just make it sound unnatural. Nonetheless, I hope you found these steps helpful and have fun optimizing!

Claudia Cheung

  • This post is awesome! Thanks for this! It will definitely come in handy for my exam. Everything makes sense now!