Cara Delevingne, the face of most fashion campaigns of 2014, is not only plastered all over billboards, but all over social media as well. The current “it girl” holds an infamous reputation of being rebellious, yet still capable of booking over 40 shows during the Spring collections. Many brands are now looking at her as a case study, trying to decipher how they could replicate Cara’s sudden increase of social media followings. Well, here’s how.
“In the beginning, I was thinking, how do I set myself apart from the other girls?”
When Cara started modelling, she knew she had to differentiate herself from the other models because of her slightly shorter height. She believed that height did not matter as much as the way you can pull off an outfit, and that was the way she went about her career as a model. She wanted to carry herself differently than other models as she thought they often appeared to be too serious and she definitely was not one to take herself too seriously. With that, she built her own brand as the kooky model with a big personality.
If you end up at Cara’s Instagram, you’ll find a link to her Twitter. When you end up on her twitter account, you’ll find a link to her Tumblr. It’s clear that Cara is as obsessed with social media as social media is of her. She keeps her content fresh with selfies on instagram, retweets and replies to her fans on twitter, and reblogs on tumblr. Her posts may not be the most conventional and conservative, but Cara’s brand has been anything but, so it only makes sense that her kooky posts are relevant to her brand.
When you follow Cara on her social media platforms, you know what you’re going to get. She knows her audience and thus stays true to herself and doesn’t post irrelevant content just to gain attention. She keeps in touch with her audience and knows what they’re talking about when it’s regarding her. She’s developed social listening by participating and engaging in conversations with her fans. She’s responded amicably to quite a few of parody twitter accounts that takes an ode to some of the model’s striking features.
“I don’t really seem like the most professional person, but when I’m working I take it very seriously.”
Cara’s ability to switch on her professional side is a very admirable trait. Not only does she understand what her audiences want from her in her social media platforms but she understands what the fashion industry asks of her for her work. Her ability to differentiate and deliver her unique brand is the reason why her face has been plastered all over the net and all over fashion campaigns. So when you figure out who your audiences are, what your brand represents then you will also be able to garner the attention you want. Cara is all about breaking boundaries as she’s exploring her musical talent and acting career. She doesn’t think a model should just be a model. However, your brand should only explore if it’s part of your strategy model and if you have the available resources. Do not take on more than you can handle and don’t try to reach out to everyone. Pick your strengths and explore those. Until then, let’s sit back and watch Cara Delevingne take over social media.
“As a model, I really stand for not being a model, if that makes sense.” she said.